Highland Coffee

Founded in Hanoi in 1998, Highlands Coffee has scaled from a pioneering local roaster into the largest coffee retail chain in Vietnam, operating over 1,000 stores across Southeast Asia. Backed by the global food service heavyweight Jollibee Foods Corporation (holding a majority ~60% stake), Highlands Coffee represents an institutional-grade supply and brand ecosystem. For international commercial buyers, distributors, and franchise partners, the brand offers a highly optimized product portfolio that seamlessly bridges centuries-old Vietnamese coffee traditions with high-throughput, modern global standards.