About Miss Linh

An honest way to taste the best of Vietnam.

We connect European kitchens directly with the food companies of Vietnam, so more of what you pay reaches the people who actually make the food. No parties in between. No hidden margins. Just great products, and the story of who grew them.

What is Miss Linh

A B2B platform that buys straight from the source.

Miss Linh is a unique B2B e-platform that lets small and medium-sized food businesses in Europe buy directly from food companies in Vietnam, in particular those led by women. These communities in Vietnam receive a fair price for their products, and food businesses in Europe receive the best that Vietnam has to offer.

The food companies in Vietnam gain access to a large network of potential buyers across the whole of Europe, starting with the Netherlands. This way, Miss Linh contributes to creating a more equal, fair and better world.

Miss Linh, an honest way to taste the best of Vietnam.

Why we exist

The best products, at a fair price, for both sides.

Vietnam makes extraordinary food. Coffee, coconut, palm sugar, rice noodles, spices, often from small, family-run businesses doing remarkable work. But reaching Europe usually means a long chain of traders, each taking a cut. The maker earns the least; the buyer pays the most; and nobody quite knows where anything came from.

Miss Linh exists to remove that chain. We give Vietnamese food companies a direct route to European businesses, and we give European buyers a direct route to the source, at a price that is fair to everyone in it.

Vietnamese coffee cherries and roasted robusta beans in a handmade dark ceramic bowl, warm directional light, premium single-origin provenance
How it works

Direct sourcing, stocked in the Netherlands.

We source directly from our suppliers in Vietnam and hold their stock in our own warehouse in the Netherlands. So while every product comes straight from its Vietnamese maker, your order ships from within Europe, quickly and reliably, with no long waits, no import hassle and no customs to deal with yourself.

Businesses order by the carton, across many suppliers, in a single basket. We handle the storage, logistics, EU VAT, payment and invoicing, so suppliers can focus on the food and you can focus on your kitchen.

Every product carries its maker's name. You always know who made it, where it ships from, and that they are a real, registered business, because transparency is the whole point, not a footnote.

See what our suppliers make →

Wholesale Vietnamese products, packaged pho noodles, arabica coffee, star anise and coconut flakes on worn wood and linen with raw ingredients, warm directional light

What we stand for

Sustainability

We work with Vietnamese suppliers who are socially responsible and act as frontrunners on sustainability, because the best of Vietnam should still be here tomorrow.

Equality

Every small and medium-sized food business, especially those led by women, deserves an equal opportunity to sell in Europe at a fair price. We build the bridge.

Transparency

No parties in between taking an invisible margin. You see the supplier, the origin, and what you pay, all of it, honestly.

Direct
From the supplier to your kitchen, nobody in between.
Fair
A price that goes back to the people who make the food.
Traceable
Every product carries the name of its real, registered maker.

The people behind Miss Linh

An international team of founders and specialists with deep, long-standing ties to Vietnam, the reason we can source directly, and honestly. Fluent across Dutch, English, Vietnamese, German and French, and experienced in European legal, tax, finance and logistics for Asian companies.

Nga Dang

Nga Dang

Co-founder · Legal & tax

Nga brings the legal and tax background that lets us handle European compliance for Vietnamese suppliers.

Sven Dekker

Sven Dekker

Co-founder · Vietnam partnerships

Advising and mentoring Vietnamese SMEs on the ground for over 17 years. Formerly Country Coordinator for Vietnam at PUM Netherlands senior experts, and still closely connected to PUM today.

Le Ngo

Le Ngo

Co-founder · Sales

A great cook who understands Vietnamese ingredients inside out. Le helps buyers find exactly the right products for their kitchens.

Thanh Ly

Thanh Ly

Co-founder · IT & e-commerce

An IT background and a genuine love of food. Thanh builds and runs the platform that connects European buyers to Vietnamese suppliers.

Esther Ly

Esther Ly

Sales & trade management

A sales and trade-management background, keeping wholesale relationships running smoothly for restaurants, shops and distributors across Europe.

Misa To

Misa To

Sourcing director · Vietnam

Overseeing F&B sourcing from Vietnam to the Netherlands. A 14-year marketer strong in planning and executing campaigns, who relates well with people at every level and brings relentless drive to get things done on time.

Buying for a restaurant or a shop?

Source the best of Vietnam, directly.

Create a business account to see wholesale pricing, order by the carton and receive a proper VAT invoice.